Bridezilla’s Packaging – Art Director & Illustration

Women’s Entertainment’s #1 show needed a new show packaging for their anticipated 5th season. Mr. Wonderful wanted to create a stylish cartoon that would touch on of the stereo typical dramas of a wedding through a short whimsical parody.

When conceptualizing this story we figured that the Bride should be center stage at all times with all the action happening around her.  With that in mind I designed this initial frames almost as though it was a stage and she was literally on a pedestal. The backgrounds color would change depending on her mood, just as a plays lighting would in a real production.  The simple geometric style gave Bridezillas a fun feel, and allowed the team to move quickly when a revsion was needed.

I wanted the main bride to be beautiful but still have an edge to lose it when things weren’t going her way. I designed to doves were her little helpers throughout the spot (after all ever witch needs her familiars… kidding) and they also became helpful bringing “on and off” lower thirds and transitions.

Hey giiiiiiirl.

Not everyone was invited to the wedding.

Here were the thumbnails Beirne Lowery and I collaborated on to get the story and pacing initially.

One of the many things I love about Mr. Wonderful is their encouragement to draw everything out. This project was ridiculously fun to work on and its still one of my favorites.

Credits :
Agency & Client : WE tv & Mr. Wonderful
Creative Director: Beirne Lowry
Executive Producer: Damien Henderson
Producer: Laurie Duke
Art Director: Tim Haldeen
Design & Animation: Joe Boylin, George Sepulveda & Tim Haldeen

“What about the badonka donk?”