CNET Rebrand & Show Packaging – Designer

CNET was embarking on an effort to evolve their brand and their brand presence.  Being known to a smaller PC community, CNET wanted to not only be the authority on all technology, but to look like it. At the time there were 15 very different shows that needed a consistent look and feel without loosing each of their unique identities.

I designed several animation devices based around their updated logo and pushed a nouveau accent color palette. Of the shows, I thought it best to pick “Car Tech” to demonstrate how the logo device could be used to reveal each show’s personality.

Of course I attempted to get character in there. Ha! The first set of boards were awarded.

Credits
Agency & Client: Cnet tv & Exopolis
Creative Directors: Jason O’Leary, Daniel Arcana, & Charlie Short
Art Director: Mike Harvkey
Producer: Allison Cole
Designer: Tim Haldeen