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	<title>Haldeen / Work</title>
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	<link>http://haldeen.com/work</link>
	<description>Just another WordPress weblog</description>
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		<title>Hewlett Packard</title>
		<link>http://haldeen.com/work/hp/</link>
		<comments>http://haldeen.com/work/hp/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 06:22:48 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=136</guid>
		<description><![CDATA[New particles, products, &#38; promotional campaigns]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/hp/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="font-weight: normal;font-size: 13px"><a href="http://haldeen.com/work/hp/"><p><em>Click here to view the embedded video.</em></p></a></span></h3>
<h3><span style="color: #46233f">Hewlett Packard: DM3 &amp; MS2 &#8211; Particle Animator</span></h3>
<p><span style="color: #46233f"><span style="color: #46233f">These two spots were a small part of a huge HP campaign, broadcast and interactive, harmoniously delivered by </span><a href="http://www.heyhush.com/#/work/mccann-sf-hp-integrated" target="_blank"><span style="color: #46233f">Hush</span></a><span style="color: #46233f">. Along with HP&#8217;s new look was a wide range of raw icons  which were married to new products.</span><br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/HP/hp01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/HP/hp02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/HP/hp03.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">It was  my job to create a particle kit that could dust our viewers with HP&#8217;s  new icons throughout the campaign. With a team this solid, the short  deadline was not a problem. </span></p>
<p><span style="color: #46233f">Credits<br />
Agency &amp; Client: <a href="http://www.mccann.com/" target="_blank">McCann Worldgroup</a> &amp; <a href="http://www.heyhush.com/" target="_blank">Hush</a><br />
Creative Director: David Schwarz, &amp; Erik Karasyk<br />
Live Action Director: David Schwarz<br />
Lead Producer: Jessica Le<br />
Art Director: <a href="http://www.lauraalejo.com/" target="_blank">Laura Alejo</a><br />
Designers:<a href="http://www.lauraalejo.com/" target="_blank"> Laura Alejo</a>, David Schwarz, <a href="http://www.wes-ebelhar.com/" target="_blank">Wes Ebelhar</a><br />
2D &amp; 3d Animatiors: <a href="http://www.wes-ebelhar.com/" target="_blank">Wes Ebelhar</a>,<a href="http://www.jamesisaaks.com/" target="_blank"> James Isaaks</a>, Scott Hubbard, <a href="http://www.xstoxl.com" target="_blank">Jecheol (Jay) Kim</a>, &amp; Tim Haldeen<br />
3d Modelers: Rob O’Neil, &amp; Daniel Dawson</span></p>
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		<title>Caballero de Argentina</title>
		<link>http://haldeen.com/work/caballero/</link>
		<comments>http://haldeen.com/work/caballero/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 13:09:00 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=127</guid>
		<description><![CDATA[One of two smooth wine spots.]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/caballero/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="color: #46233f">Caballero de Argentina &#8211; Animator</span></h3>
<p style="margin: 0.0px 0.0px 18.0px 0.0px;line-height: 18.0px;font: 12.0px 'Lucida Grande';color: #46223f">This was one of the two spots I helped animate for an Argentinian wine. Carlo Vega designed rich boards supersaturated with texture, and Adam Gault beautifully rigged &amp; started animating the horse. My role was animating, &amp; polishing up the minor details.</p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/caballero/cab01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/caballero/cab02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/caballero/cab03.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">It was great working with these two heavy hitters. Their organization, expression rigging, and overall production process was a great learning experience. It never would have happened if Adam didn&#8217;t go on vacation&#8230; thanks Adam.</span></p>
<p><span style="color: #46233f">Credits<br />
Agency &amp; Client: Bleu Blanche Rouge<br />
Creative Director: <a href="http://www.adamgault.com/120/120_01.html" target="_blank">Adam Gault</a> &amp; <a href="http://www.carlovega.com/" target="_blank">Carlo Vega</a><br />
Design: <a href="http://carlovega.com/art/default.htm" target="_blank">Carlo Vega</a><br />
Animation: <a href="http://www.adamgault.com" target="_blank">Adam Gault</a>, <a href="http://www.carlovega.com/" target="_blank"> Carlo Vega</a>, &amp; Tim Haldeen<br />
Moral Suppot: <a href="http://www.sensormatics.com/" target="_blank">Brian Sensebe</a></span></p>
<p><span style="color: #46233f">&#8220;Jamba Juice anyone?&#8221;</span></p>
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		<title>Le Source</title>
		<link>http://haldeen.com/work/source/</link>
		<comments>http://haldeen.com/work/source/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 04:38:05 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=85</guid>
		<description><![CDATA[The Circut City of Canada has a trianglish flavor.]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/source/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="font-weight: normal;font-size: 13px"><a href="http://haldeen.com/work/source/"><p><em>Click here to view the embedded video.</em></p></a></span></h3>
<h3><span style="color: #46233f">Le Source: Wireless &amp; Printer &#8211; Designer &amp; Animator</span></h3>
<p><span style="color: #46233f">The Circuit City of Canada needed two hip spots pushing their new wireless connectivity products during the &#8220;back to school&#8221; season. It was nice to have the time to experiment with an array of connector graphics at the beginning of this project. We knew the client was open to something poppy and fun, so we ran with it.<br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/source/source01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/source/source02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/source/source03.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/source/source04.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/source/source05.jpg" alt="" width="600" height="450" /><span style="color: #46233f"><a href="http://www.eyeballnyc.com/" target="_blank"></a></span></p>
<p><span style="color: #46233f">I  designed a  kit of shapes and textures (along with the other designers),  that I  ended up animating in a frankensteined particle system. Along  with that  I created some 2.5D animated shapes that ended peppered throughout the spots. This was a great project to work on as the team was open to such abstract creativity.</span></p>
<p><span style="color: #46233f">Credits<br />
Agency &amp; Client : Doner Canada &amp; <a href="http://www.eyeballnyc.com/" target="_blank">Eyeball</a> </span><br />
<span style="color: #46233f">Creative Director: Limore Shur &amp; Hyejin Shur<br />
Executive  Producer: Mike Sullo<br />
Art Director: <a href="http://www.flyingcapsule.com/" target="_blank">Kazz Ishihara</a><br />
Designer: <a href="http://www.flyingcapsule.com/" target="_blank">Kazz Ishihara</a>, <a href="http://www.marasmalley.com/" target="_blank">Mara Smalley</a>, <a href="//www.thechriswilliams.com/" target="_blank">Chris Williams</a> &amp; Tim Haldeen<br />
Animator: <a href="http://georgesepulveda.com/" target="_blank">George Sepulveda </a> &amp; Tim Haldeen</span></p>
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		<title>Bridezilla&#8217;s Packaging</title>
		<link>http://haldeen.com/work/bridezillas/</link>
		<comments>http://haldeen.com/work/bridezillas/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 19:04:40 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=69</guid>
		<description><![CDATA[WE's #1 show needed a new show packaging for their anticipated 5th season.]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/bridezillas/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="color: #46233f">Bridezilla&#8217;s Packaging &#8211; Art Director &amp; Illustration</span></h3>
<p><span style="color: #46233f">Women&#8217;s Entertainment&#8217;s #1 show needed a new show packaging for their anticipated 5th season. Mr. Wonderful wanted to create a stylish cartoon that would touch on of the stereo typical dramas of a wedding through a short whimsical parody.</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla03.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f"><span style="color: #46233f">When conceptualizing this story we figured that the Bride should be center stage at all times with all the action happening around her.  With that in mind I designed this initial frames almost as though it was a stage and she was literally on a pedestal. The backgrounds color would change depending on her mood, just as a plays lighting would in a real production.  The simple geometric style gave Bridezillas a fun feel, and allowed the team to move quickly when a revsion was needed.</span><br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla5.jpg" alt="" width="600" height="451" /></p>
<p><span style="color: #46233f">I wanted the main bride to be beautiful but still have an edge to lose it when things weren&#8217;t going her way. I designed to doves were her little helpers throughout the spot (after all ever witch needs her familiars&#8230; kidding) and they also became helpful bringing &#8220;on and off&#8221; lower thirds and transitions.</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla6.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla7.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f"><span style="color: #46233f">Hey giiiiiiirl.</span><br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzillaUNC1.jpg" alt="" width="600" height="816" /></p>
<p><span style="color: #46233f">Not everyone was invited to the wedding.</span></p>
<p><span style="color: #46233f"><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla08.jpg" alt="" width="600" height="730" /></span></p>
<p><span style="color: #46233f">Here were the thumbnails Beirne Lowery and I collaborated on to get the story and pacing initially.</span></p>
<p><span style="color: #46233f"><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Bridezillas/bzilla09.jpg" alt="" width="600" height="909" /></span></p>
<p><span style="color: #46233f">One of the many things I love about Mr. Wonderful is their encouragement to draw everything out. This project was ridiculously fun to work on and its still one of my favorites.<br />
</span></p>
<p><span style="color: #46233f">Credits :<br />
Agency &amp; Client : WE tv &amp; Mr. Wonderful<br />
Creative Director: Beirne Lowry<br />
Executive Producer: Damien  Henderson<br />
Producer: Laurie Duke<br />
Art Director: Tim Haldeen<br />
Design &amp; Animation: Joe Boylin, <a href="http://georgesepulveda.com/" target="_blank">George Sepulveda</a> &amp; Tim Haldeen</span><a href="http://georgesepulveda.com/" target="_blank"></a></p>
<p><span style="color: #46233f">&#8220;What about the badonka donk?&#8221;</span></p>
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		<title>Echo-Zulu: Air Force</title>
		<link>http://haldeen.com/work/echo-zulu-air-force/</link>
		<comments>http://haldeen.com/work/echo-zulu-air-force/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:36:54 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=63</guid>
		<description><![CDATA[Three true accounts of the US Air Force's day to day procedures in a playable flash game.]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/echo-zulu-air-force/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="color: #46233f"><a href="http://www.airforce.com/echo-zulu" target="_blank">Echo-Zulu: Air Force</a> &#8211; Lead Animator </span></h3>
<p><span style="color: #46233f">Three true &#8220;playable&#8221; accounts of the US Air Force&#8217;s day to day procedures. This is one of the animations that were used as story cinematics between flash game missions for this truly well constructed <a href="http://www.airforce.com/echo-zulu/" target="_blank">website</a>. *<a href="http://www.airforce.com/echo-zulu/" target="_blank">click</a>*<br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/AirForce/AF01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/AirForce/AF02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/AirForce/AF03.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">World Leaders brought me on as lead animator for the cinematics of this project. I created a background kit of paint strokes, and splatters and peppered them in Z space to give the camera moves some gritty parallaxing. This project was very well thought out and planned; little to no hiccups; it was just a matter of sitting still and getting it done. *<a href="http://www.airforce.com/echo-zulu" target="_blank">click</a>*<br />
</span></p>
<p><span style="color: #46233f">Credits:<br />
Agency  &amp; Client: <a href="http://www.airforce.com/echo-zulu">US Air Force</a> &amp;  <a href="http://www.wleaders.com/" target="_blank">World Leaders</a></span> <span style="color: #46233f"><br />
Creative Director: Mike Foran </span> <span style="color: #46233f"><br />
Executive Producer: Ben Stein</span> <span style="color: #46233f"><br />
Illustrator: <a href="http://ricklacy.blogspot.com/" target="_blank">Rick Lacey</a>,  VJ Comando, and Todd Myers</span> <span style="color: #46233f"><br />
</span> <span style="color: #46233f"><span style="color: #46233f">Design &amp; Animation: <a href="http://www.justinoffner.blogspot.com/" target="_blank">Justin  Offner</a>, Adam Modiano, &amp; Tim Haldeen</span><br />
</span></p>
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		<title>Comcast &#8211; On the Go</title>
		<link>http://haldeen.com/work/comcast/</link>
		<comments>http://haldeen.com/work/comcast/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 00:49:45 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buisness]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[go]]></category>
		<category><![CDATA[haldeen]]></category>
		<category><![CDATA[on]]></category>
		<category><![CDATA[residential]]></category>
		<category><![CDATA[tim]]></category>
		<category><![CDATA[to]]></category>
		<category><![CDATA[Tronic]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=35</guid>
		<description><![CDATA[2 spots simulating a wireless connection among a range of people, places, &#38; interests.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-296" src="http://haldeen.com/work/wp-content/uploads/2010/02/Comx.jpg" alt="Comx" width="600" height="450" /></p>
<h3 style="font-size: 1.17em"><span style="color: #46233f">Comcast To Go: Business &amp; Residential - Lead Designer</span></h3>
<p><span style="color: #46233f">Two fun and innovational spots that simulate a high speed wireless connection among a wide range of people, places, and interests. The idea behind this project was to create a virtual thought bubble personalized to each persons online activity while using Comcast&#8217;s new wireless product. Whew! In one word&#8230; Tronic!</span></p>
<h3 style="font-size: 1.17em"><span style="font-weight: normal;font-size: 13px;color: #4e2c4f"><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ComcastTronic/c003.jpg" alt="" width="600" height="450" /></span></h3>
<h3 style="font-size: 1.17em"><span style="font-weight: normal;font-size: 13px;color: #4e2c4f"><br />
</span></h3>
<p><span style="color: #4e2c4f"><img src="../../_______/WORKcontent/ComcastTronic/c002.jpg" alt="" width="600" height="450" /></span></p>
<p><span style="color: #4e2c4f"><img class="alignnone size-full wp-image-297" src="http://haldeen.com/work/wp-content/uploads/2010/02/comxx.jpg" alt="comxx" width="600" height="450" /></span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ComcastTronic/c004.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ComcastTronic/c005.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ComcastTronic/c006.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #800080"><img src="../../_______/WORKcontent/ComcastTronic/c001.jpg" alt="" width="600" height="450" /></span></p>
<a href="http://haldeen.com/work/comcast/"><p><em>Click here to view the embedded video.</em></p></a>
<h3 style="font-size: 1.17em"><span style="font-weight: normal;font-size: 13px"><a href="http://haldeen.com/work/comcast/"><p><em>Click here to view the embedded video.</em></p></a></span></h3>
<p><span style="font-weight: normal;font-size: 13px"><span style="color: #46233f">When designing these boards, there was a very solid idea from the get go. The thought bubbles needed recognizable internet elements mixed with realistic imagery to show each users personal interests. The idea was to include abstract 3d shapes in there to keep cohesiveness. The random keywords with unreadable small cascading paragraphs pushes the &#8220;gmunk&#8221; feel over the edge. I was lead designer on this fun and flexible project.</span></span></p>
<p><span style="color: #46233f">Credits:<br />
Agency   &amp; Client : <a href="http://www.bc-p.com/" target="_blank">Berlin Cameron United</a> &amp; <a href="http://www.tronicstudio.com/" target="_blank">Tronic</a><br />
Creative  Director: Jessie Seppi</span><br />
<span style="color: #46233f">Art  Director: Vivian  Rosenthal</span><br />
<span style="color: #46233f">Executive Producer: Jeff Wolfe</span><br />
<span style="color: #46233f">Producer: Julie Tondreau</span><br />
<span style="color: #46233f">Compositor:  Greg Anderson<br />
Design:   <a href="http://www.damiyou.com/" target="_blank">Dami You</a>, &amp; Tim Haldeen<br />
3D  Modeling &amp; Animation:   <a href="http://www.ruoyuli.com/" target="_blank">Ruoyu  Li</a>, <a href="http://lunacrypt.com/" target="_blank">Pete Germano</a>,<a href="http://chrono-design.com/" target="_blank"> Saas Alayyoubi</a>,   Ryan Roland, and <a href="http://www.damiyou.com/" target="_blank">Joe Grundfast</a></span></p>
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		<title>Starbucks Grassroots Movement</title>
		<link>http://haldeen.com/work/starbucks/</link>
		<comments>http://haldeen.com/work/starbucks/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 01:39:06 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=39</guid>
		<description><![CDATA[A retro look on a modern Grassroots Movement]]></description>
			<content:encoded><![CDATA[<p><span style="color: #800080"><a href="http://haldeen.com/work/starbucks/"><p><em>Click here to view the embedded video.</em></p></a></span></p>
<h3><span style="color: #46233f">Starbucks Grassroot Movement &#8211; Animator </span></h3>
<p><span style="color: #46233f">Starbucks needed an exciting and supportive promo before inauguration day for Barack Obama. So Lifelong Friendship Society jumped right on that hope train and hired a small army of animators to knock out Travis Spanglers retro illustrations and type. MC Yogi&#8217;s rap leads the timing of this &#8220;see &amp; say&#8221; piece that calls all coffee drinkers to &#8220;join hands&#8221; and pledge 5 hours of community service for a tall brew.<br />
</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Starbucks/starb02.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Starbucks/starb00.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Starbucks/starb01.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/Starbucks/starb03.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">I was brought on by LFS to help animate and design the shot list in co-ordinance with the lyrics. The palette was set, and a slew of elements and type were designed. The verses of the song and their assets were divided among the animators. In the end I got the opportunity to design a few elements aswell, (from the heart to the hot air balloon). This project took a couple days off my life but was well worth it in the end.<br />
</span></p>
<p><span style="color: #46233f">Credits<br />
Agency &amp; Client:<a href="http://www.bbdo.com/worldwide" target="_blank"> BBDO</a> &amp; <a href="http://www.lifelongfriendshipsociety.com/" target="_blank">Lifelong  Friendship Society</a><br />
Creative Director: Travis Spangler<br />
Executive Producer: Dan Sormani<br />
Producer: Bridgette Spalding<br />
Animation: <a href="http://www.markedanimation.com/" target="_blank">Mark Phillips</a>, <a href="http://www.psychiccats.com" target="_blank">Alex Miller</a>, <a href="http://www.garschina.com/" target="_blank">Rosie Garchina</a>, <a href="http://www.furiousfeng.com/" target="_blank">Llly Feng</a>, <a href="http://www.heymanniceshoes.com/" target="_blank">Ish Nazmi</a>, <a href="http://silkyblackgold.com/" target="_blank">Matt Andrews,</a> &amp; Timothy Haldeen</span><br />
<span style="color: #46233f">Pet Turtle:  B</span></p>
<p><span style="color: #46233f">&#8220;Take  that body.&#8221;</span></p>
<div style="width: 1px;height: 1px;overflow: hidden">
<p class="MsoNormal" style="line-height: normal"><strong>garschina</strong></p>
</div>
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		<title>MTV Sucker Free Promo</title>
		<link>http://haldeen.com/work/mtvsuckerfree/</link>
		<comments>http://haldeen.com/work/mtvsuckerfree/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 19:04:31 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=6</guid>
		<description><![CDATA[Castrol Motor Oil sponsored a very special episode featuring Funk Master Flex.]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/mtvsuckerfree/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="color: #46233f">MTV Sucker Free &#8211; Art Director &amp; Illustration</span></h3>
<p><span style="color: #46233f">Sucker Free had special appearance of Funk Master Flex that needed a cobranded promo with Castrol Syntec Motor Oil. I was given a loose script surrounding some ideas of a &#8220;auto swap meet&#8221; and I ran with it.</span><br />
<span style="color: #46233f">This was one of the first projects I was given full creative freedom of with an extremely tight deadline. Everyone who had final say on this project was super happy and very flexible. I love going from storyboards to the final render. </span><br />
<span style="color: #4e2c4f"> </span></p>
<p><a href="http://haldeen.com/blog/wp-content/uploads/2009/07/SUCKAFREE_window002.jpg" target="_blank"><span style="color: #800080"><img src="http://haldeen.com/blog/wp-content/uploads/2009/07/SUCKAFREE_window002.jpg" alt="SUCKAFREE_window002" width="600" height="450" /></span></a></p>
<p><img src="http://haldeen.com/_______/WORKcontent/SuckerFree/sucker_01.jpg" alt="SUCKAFREE_window003" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/SuckerFree/sucker_04.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/SuckerFree/sucker_05.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/SuckerFree/sucker_06.jpg" alt="" width="600" height="816" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/SuckerFree/sucker_07.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://www.haldeen.com//_______/WORKcontent/SuckerFree/sucker_08.jpg" alt="" width="600" height="448" /></p>
<p><span style="color: #4e2c4f">Credits<br />
Agency &amp; Client : MTV Netowrks &amp; Guerilla FX</span><br />
<span style="color: #4e2c4f">Art Director: Tim Haldeen</span><span style="color: #4e2c4f"> </span><br />
<span style="color: #4e2c4f">Executive  Producer: Theresa Drexler</span><br />
<span style="color: #4e2c4f">Designer: Tim Haldeen</span><br />
<span style="color: #4e2c4f">Animation: Vance Miller &amp; Tim Haldeen</span></p>
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		<title>Xerox Endtag</title>
		<link>http://haldeen.com/work/xerox/</link>
		<comments>http://haldeen.com/work/xerox/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:47:10 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=156</guid>
		<description><![CDATA[Xerox wanted to flex their new logo with an iconic end tag.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/001.jpg" alt="" width="600" height="450" /></p>
<h3><span style="color: #46233f">Xerox Endtag Designs &#8211; Designer &amp; Animator<br />
</span></h3>
<p><span style="color: #46233f">Xerox wanted to flex their new logo with an iconic end tag for all of their campaigns for years to come. The goal was to expand their brand presence from the office copy room to a household name, pushing the public&#8217;s awareness of their various products other than copy machines. Xerox provided several playful new  icons and wanted to explore the imagery of  &#8220;connection lines&#8221; into the new logo.</span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/002.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/004.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/005.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">These first boards I thought to design playful, using the provided assets. Although, what I didn&#8217;t take into consideration was that Xerox no longer wanted to be known as a copy machine. </span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/006.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/X_002.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/X_003.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/X_004.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/xerox/X_00.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">In this next set of boards I designed the &#8220;connection lines&#8221; wrapping around the new pill shaped logo. I wanted to keep the environment clean and modern with interesting reflections and hard cuts. The idea was not to have the logo build on, but rather show it as if it had always existed, catching it in a moment. Unfortunately, these boards didn&#8217;t make the cut.<br />
</span></p>
<p><span style="color: #46233f"><a href="http://haldeen.com/work/xerox/"><p><em>Click here to view the embedded video.</em></p></a></span></p>
<p><span style="color: #46233f">This was the approved endtag.  Sometimes the client wants the simplest of things and we as motion designers over think a project. Better to explore simple first and then build, (at least for this project). In the end there was time put in to multiple versions and eventually it was approved. Perseverance pays!<br />
</span></p>
<p><span style="color: #46233f">Credits<br />
Agency &amp; Client: <a href="http://www.interbrand.com/" target="_blank">Interbrand</a> &amp; <a href="http://www.uvphactory.com/" target="_blank">UVPHactory</a><br />
Creative Director: Scott Sindorf &amp; Damijan Saccio<br />
Art Director: Alexandre Moors</span><br />
<span style="color: #46233f">Executive Producer</span><br />
<span style="color: #46233f">Designer: Victor Lau, Jeff Baghai, <a href="http://najork.net/" target="_blank">Eric Epstien</a>, &amp; Tim Haldeen<br />
Animator: Scott Sindorf, <a href="http://najork.net/" target="_blank">Eric Epstien</a>, Jon Clausing, &amp; Tim Haldeen </span></p>
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		<title>Own Your Own C</title>
		<link>http://haldeen.com/work/ownc/</link>
		<comments>http://haldeen.com/work/ownc/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:08:12 +0000</pubDate>
		<dc:creator>Tim Haldeen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://haldeen.com/work/?p=1</guid>
		<description><![CDATA[One of 5 spots givin' dap to a community that motivates the awareness of addiction]]></description>
			<content:encoded><![CDATA[<a href="http://haldeen.com/work/ownc/"><p><em>Click here to view the embedded video.</em></p></a>
<h3><span style="color: #46233f">Sun-Moon &#8211; Animator</span></h3>
<p><span style="color: #46233f"><a href="http://www.ownyourc.com" target="_blank">Own Your Own C</a> is an eclectic online community based in Colorado that motivates the awareness of cigarette addiction.  Sun-Moon is one of the kooky <a href="http://motionographer.com/2008/12/02/lifelong-friendship-society-own-your-c/" target="_blank">5 spots</a> Life Long Friendship and Cactus did to promote the launch of their new site. It&#8217;s a quick narrative reminding us that one thing is connected to another. </span></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ownC/own00.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ownC/own03.jpg" alt="" width="600" height="450" /></p>
<p><img class="alignnone" src="http://haldeen.com/_______/WORKcontent/ownC/own01.jpg" alt="" width="600" height="450" /></p>
<p><span style="color: #46233f">I was assigned to animate Travis Spangler&#8217;s illustrations for this piece. He had polygonal creatures, a soft colorful palette,  and a brief script of how they would interact with each other. I broke them up, labled the parts, rigged the pieces, and made a couple keyframes. Fun and simple. This was the first time I had worked with LFS, but not the last. Thier team has hyper creative minds, great attitudes, and are a riot to hang with in and out of the office.</span></p>
<p><span style="color: #46233f">Agency &amp; Client : <a href="http://www.sharpideas.com/" target="_blank">Cactus</a> &amp; <a href="http://www.lifelongfriendshipsociety.com" target="_blank">Life Long Friendship Society</a><br />
Creative Director: Brian Close<br />
Executive Producer: Dan  Sormani<br />
Art Direction: Travis Spangler<br />
Producer: Bridgette  Spalding<br />
Animation:  <a href="http://www.markedanimation.com/" target="_blank">Mark Phillips</a> &amp; Tim Haldeen</span></p>
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