Le Source: Wireless & Printer – Designer & Animator

The Circuit City of Canada needed two hip spots pushing their new wireless connectivity products during the “back to school” season. It was nice to have the time to experiment with an array of connector graphics at the beginning of this project. We knew the client was open to something poppy and fun, so we ran with it.

I designed a kit of shapes and textures (along with the other designers), that I ended up animating in a frankensteined particle system. Along with that  I created some 2.5D animated shapes that ended peppered throughout the spots. This was a great project to work on as the team was open to such abstract creativity.

Credits
Agency & Client : Doner Canada & Eyeball
Creative Director: Limore Shur & Hyejin Shur
Executive Producer: Mike Sullo
Art Director: Kazz Ishihara
Designer: Kazz Ishihara, Mara Smalley, Chris Williams & Tim Haldeen
Animator: George Sepulveda & Tim Haldeen