Starbucks Grassroot Movement – Animator

Starbucks needed an exciting and supportive promo before inauguration day for Barack Obama. So Lifelong Friendship Society jumped right on that hope train and hired a small army of animators to knock out Travis Spanglers retro illustrations and type. MC Yogi’s rap leads the timing of this “see & say” piece that calls all coffee drinkers to “join hands” and pledge 5 hours of community service for a tall brew.

I was brought on by LFS to help animate and design the shot list in co-ordinance with the lyrics. The palette was set, and a slew of elements and type were designed. The verses of the song and their assets were divided among the animators. In the end I got the opportunity to design a few elements aswell, (from the heart to the hot air balloon). This project took a couple days off my life but was well worth it in the end.

Credits
Agency & Client: BBDO & Lifelong Friendship Society
Creative Director: Travis Spangler
Executive Producer: Dan Sormani
Producer: Bridgette Spalding
Animation: Mark Phillips, Alex Miller, Rosie Garchina, Llly Feng, Ish Nazmi, Matt Andrews, & Timothy Haldeen
Pet Turtle:  B

“Take that body.”